"Every organisation has an identity. It articulates the corporate ethos, aims and values and presents a sense of individuality that can help to differentiate the organisation within its competitive environment.
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How often do you stop to notice a billboard or a first page newspaper advertisement. Yes, that’s the trick. What our visual memory remembers is a 5 seconds’ trace. But you do remember your childhood favourite brands, their jiggles, positioning lines, don’t you?
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Marketing collaterals comes into many shapes and sizes and generally come into pay after the main creative campaigns was launched and the product is already in the market. It is mainly used as a supporting essential for ongoing sale of the product or services.
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You have a brand and an awesome idea to promote it but do not know how to talk to your target customer. An absence of a communication strategy could have dire consequences for a brand, its product or services.So what exactly is a communication strategy again?
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The branding of a product often gets synonymous with the jiggles that are created for it. Thus we all walk down memory lanes to recollect those happy jiggles that we heard on the radio or the wording that we were so used to notice in the newspapers.
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Let's make your product visually sensuous and appealing- that’s the motto of packaging design. How long would a product take to arrest a buyer’s attention, that is again the question a brand’s package design primarily asks.
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