You have developed a product and that took a gruelling effort, understandable. Now? Of course you want to sell it. You want a lavish launch event for your product, then? Mantra is to hire an experienced event planning agency. What goes into making a product launch successful? Purpose, location and reason. The product soon to be launched should have a purpose to serve, otherwise it would be a mere get together. Scouting a proper place is also necessary as it is one of the most common mistake done. A place determines the presence of the target audience. Case in hand, a sports car would not be launched in a hotel lobby and a TV series could not be launched in a gaming ground.