"Every organisation has an identity. It articulates the corporate ethos, aims and values and presents a sense of individuality that can help to differentiate the organisation within its competitive environment."---ICGI A brand identity is a multifaceted strategy to develop a visual communication between the brand and the consumers. At Sara Communications, branding is a serious business. Our innovative planning and strategy has helped my brands establish their identity in the market. At Sara Communications, we believe that the identity is not about just the product or service but it is an all round depiction of the brand's "who we are" statement.

A unique identity provides the brand with a distinguished market, consumer base, and a global reach. The brand identity reflects in the various communication medium such as logo, wordmark, colour palate, letter head, envelope, folder, business cards, and corporate stationeries. A logo is a graphical representation of what the brand stands for and requires a detailed and well thought out design. A core to the identity, a logo or typeface acts as the numero uno for designing a brand or corporate identity. At Sara Communications, we endeavour to provide a consistency with the identity the brand needs to design its letter heads, envelopes, folders and stationeries to convey the same message. But here is the important answer to the question, why does a brand need an identity.

A brand which wishes to be taken seriously needs to establish itself among its target audience. This act requires consumer engagements along with the awareness. The identity provides an instant connect with the target audience through its sense of business and culture as well as a statement that it aims to be a successful endeavour for their trust. At Sara Communications, we create identity for our clients, while they work on their brands.

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